The House: Journal of Home Arts & Crafts  |  September 1902

Apostles of Art - William Morris

In this series it is intended to set before students of art some account from authoritative sources of the great modern teachers, their life and doctrine. This first article is republished from a lecture delivered by Mr. F. S. Ellis before the Applied Art Section of the Society of Arts, in whose journal it subsequently appeared.

William Morris
Remastered portrait of William Morris (after the 1902 engraving)

Though years have gone by, it seems but yesterday since I made one of a large audience which listened, with earnest attention and eager interest, to an address on the subject of The Woodcuts of Gothic Books by the great man concerning whose wonderful artistic and literary career I have undertaken to speak. But I believe I am justified in calling his career not only wonderful, but also in applying to it the often misused term unique; for, casting back one's eye over the glorious roll of English poets, which among them, I would ask you, besides William Morris, has been so gifted as not only to enrich the world with a full tide of song, but also to make the age in which he lived an epoch in decorative art?

Little did I suppose, as I listened to his well chosen words on the occasion I have mentioned, that it would ever fall to my lot to speak of him as belonging to the past, for he was four years my junior, and until his last illness attacked him, seemed always possessed of so much life, vigour and activity as might be expected to carry him to extreme old age. Alas! that it is otherwise, for his value in the world was far greater than that of a whole heap of other men, including myself.

No one who has eyes to see, intelligence to understand, and wit to judge, can doubt that in the loss of William Morris we have reason to mourn a genius of such magnitude as towered aloft even among the men of marked ability, brilliant faculties, and great attainments who were contemporary with him, like a landmark in a wide plain. His death has left a blank that none of us can reasonably hope to see filled in our time. But though he was my junior in the mere reckoning of years, from the first day that I made his acquaintance I recognised clearly in how great a degree he was mv senior in intellectual capacity and acquired knowledge. For more than thirty years I was accustomed to regard him as a teacher and a master, and you must therefore not expect from me anything by way of criticism on his lifework other than hearty appreciation, admiration love and wonder.

Yet it must not be supposed that he was one of those who desire to exact from their associates entire agreement on all subjects, or who thrust their views and opinions, whether upon art or other matters, dogmatically upon their neighbours; he was, on the contrary, always most willing to listen to objections, and to explain and consider a question from various points of view, unless he found his interlocutor to degenerate into ignorant nonsense or self-conceit, when he would close the discussion quickly enough.

In thinking over his marvellous personality, I should not, though his versatility was wonderful, be inclined to describe him as a versatile man, for that term is usually applied to one who can do a great many things fairly well, but for the most part imperfectly. That was not the case with William Morris. Many things he assuredly could do, but he never rested till he was fully master of that which he undertook, and could do it thoroughly well—I will not say perfectly, for he would himself have counted the word perfection inadmissible in art; as Ruskin has admirably and forcibly pointed out, perfection usually means a loss of strength and degeneration into littleness, and a phrase that was constantly on Morris’s lips was that, according to the French proverb, Better is the enemy of good.

But he was a many-sided man; to work at whatever he set his hand to till he was so entirely master of the subject that he was able to instruct others; to know the history, the secret, lie why and wherefore of everything he engaged in was his great characteristic. Yet those who knew him best will bear me out when l say that never was any man more entirely free from petty conceit and self-consequence. Though fully conscious of his own power and inherent abilitv; though, I believe, gratified to feel assured that he was looked up to by his fellow’s as a man of genius, he was, nevertheless, one of the most simple-minded, yea, one of the most humble-minded, among men. His consciousness of power and knowledge in such things as he gave his mind to, raised him above the pettiness of conceit; while his clear conception of the limitations of his own, and of all human knowledge, engendered in him that humility which is a special note of truly great minds.

It was my good fortune to make the acquaintance of William Morris as long ago as 1864. When Jason was as yet unpublished, and he was unknown in literature and art beyond a narrow circle of friends. One of his grand qualities was faithfulness. I believe I may say with confidence that throughout his whole career he never lost a friend, except by the hand of death. The friends of his youth were the friends of his maturity—alas! that it cannot be said of his old age, for he was but sixty-two when he died, and no one ever thought of Morris as an old man. Even when the stroke of sickness fell upon him, and until within a few weeks of his death, his mind was as fresh and vigorous, his touch as certain, his fecundity of invention as wonderful, and his imagination not only as brilliant as in youth, but infinitely more so, growing brighter, richer, and more varied and powerful as the years rolled on, and until the verv end was reached.

It is needless for me to recite to an audience such as I have the honour of addressing this afternoon any particulars concerning the biography of William Morris. They were given, pretty much as I could relate them, in many of the magazines and newspapers immediately after his death, and in Mr. Aymer Yallance's important and excellent work entitled The Art of William Morris.

Suffice it to say that William Morris was born on March 24, 1834, the eldest son of a man engaged in financial business in the City of London, who, by the accident of a fortunate investment made a short time before he was cut off in the very prime of life, left his widow in such circumstances as enabled her to give all her children a handsome fortune as they came of age. This was certainly a circumstance as happy as it was remarkable, in that it opened possibilities to the future artist of carrying into effect his views on art at an early age—which might otherwise have been seriously retarded, or even never have had the opportunity of expansion and fulfilment. That the surroundings of the boy and youth were by no means calculated to awaken a love of art will be readily understood and allowed by all who are conversant with what was in vogue in prosperous middleclass life during the first half of the present century. But it would seem that a love of the beautiful, and a sense of what was ugly, abhorrent and vulgar, was intuitive in William Morris’s mind.

I remember him speaking many a time of the exhibition of 1851, at which all the world was struck with unbounded admiration, and telling how, as a youth of seventeen, he declined to see anything more wonderful in it than that it was wonderfully ugly, and, sitting himself down on a seat, steadily refused to go over the building with the rest of his family.

At Marlborough College, which he always spoke of with the greatest dislike and repugnance, he would not join in the ordinary games or sports, but found delight in rambling over the country-side on holidays, exploring its archaeology and enjoying the scenery. His walks bout the Wiltshire downs he used to talk of about the Wiltshire downs he used to talk of enthusiastically to the end of his days. I have also heard him describe how, in the shorter intervals of leisure, he would employ himself in making nets, a token of the spirit of the handi-craftsman which afterwards found such ample and glorious development. His abhorrence of Marlborough arose largely from the recollection that his teachers there taught him nothing whatever, so that one of the aptest scholars that ever lived had to be put under a coach before he was equal to matriculating at Oxford.

It is needless to make more than a passing remark on a circumstance which had assuredly a most important effect upon his life work. I refer to the extraordinary fact of his lifelong friend, Edward Burne-Jones, matriculating on the same day, and shortly afterwards forming his acquaintance. Nor is it necessary to inquire into the causes that led both these students to renounce the clerical career that had been marked out for them. An inspiration fell on these youths, each of them coming from family and surroundings as little likely to prompt them to art or poetry as were those of Chaucer, of Shakespeare, of Turner, or Ruskin, but, as we say, the wind bloweth where it listeth.

The influence of Ruskin with the promoters of the Oxford Union caused Dante Gabriel Rossetti to obtain a commission at Oxford, and here was the flame at which the ready match of enthusiasm was kindled. The Oxford of forty or fifty years since was a spot much more calculated to foster and encourage the spirit of Medievalism, wrhich was an integral part of Morris’s nature, than it is under its present aspect. The whole place wore a much more venerable and antiquarian air than it does at the present time. In his later years, Morris would earnestly deplore the ruthless spirit of change which had robbed Oxford of the charm it once had for him, and it was with difficulty he could be persuaded to go thither, even though his residence at Kelmscott brought him so close upon its borders.

I can well remember that from time to time he used to speak writh enthusiasm of the delight he experienced, as an undergraduate in turning over some of the magnificent manuscripts preserved in the Bodleian especially the Romance of Alexander, a thirteenth-century Apocalypse, and otherof the inestimable treasures which find a home in that library.

(To be continued)

From the Curator's Workshop

Inspired by William Morris and the Arts & Crafts movement? Continue the experience beyond the page with our exclusive William Morris Portrait Library Tote Bag. Featuring a restored engraving from the original 1902 Journal of Crafts alongside one of Morris's most enduring quotations, this elegant tote celebrates the ideals of craftsmanship, thoughtful design and everyday beauty. Perfect for carrying books, sketchpads or daily essentials, it is a practical keepsake for readers, artists, designers and museum lovers alike—a distinctive way to carry a piece of Arts & Crafts history wherever you go.

William Morris Portrait Library Tote Bag
William Morris Portrait Library Tote Bag
by Phillaneum Zazzle Store

Curator's Notes

One of the pleasures of working with this series has been rediscovering the voice of Frederick Startridge Ellis. Today he is often remembered as a bookseller and bibliographer, yet to William Morris he was something far more significant, trusted friend, publisher and confidant for more than thirty years. That relationship gives this lecture a warmth and authority that cannot be recreated by later historians. Ellis was not simply recording events; he was describing a man he had known personally through the most productive decades of his life.

It is also worth remembering how recent Morris's death still was when this lecture appeared. William Morris died in 1896, and readers of The House in 1902 were encountering the reflections of someone who had only recently lost a close friend and collaborator. Ellis writes with admiration that occasionally borders on reverence, yet that emotional immediacy is precisely what makes this article such a valuable historical document. Rather than viewing Morris through the lens of a century of scholarship, we hear the impressions of someone who stood alongside him as the Arts and Crafts movement unfolded.

Modern readers are often introduced to William Morris through his wallpapers, textiles and repeating floral patterns. Those achievements remain extraordinary, but Ellis reminds us that Morris's contemporaries regarded him as much more than a designer. He was admired as a poet, printer, craftsman, scholar, businessman and teacher whose influence extended into almost every corner of the decorative arts. This broader perspective helps explain why Morris became the defining figure of the Arts and Crafts movement rather than simply one of its most successful designers.

As editor, I believe this first instalment serves as an excellent introduction because it concentrates on Morris the man before Morris the icon. Ellis emphasises his curiosity, humility, relentless pursuit of craftsmanship and willingness to master every discipline he embraced. Those qualities remain remarkably relevant today. Whether our tools are hand presses, carving chisels or digital technologies, Morris's belief that thoughtful design and skilled workmanship enrich everyday life continues to resonate more than a century after these words were first printed.

Reader Guide

The Reader’s Guide is intended to help modern readers interpret, contextualise, and more fully appreciate the historical material presented in this exhibit.

Glossary

F. S. Ellis (Frederick Startridge Ellis)
Frederick Startridge Ellis (1830–1901) was a British bookseller, publisher, bibliographer and one of William Morris's closest friends. Ellis published many of Morris's works and worked alongside him for more than three decades. In this article, his lecture is especially valuable because it records the recollections of someone who knew Morris personally, offering a contemporary perspective rather than a later historical biography.
Pre-Raphaelite Brotherhood
Founded in 1848 by a group of young British artists and writers including Dante Gabriel Rossetti, the Pre-Raphaelite Brotherhood sought inspiration from medieval and early Renaissance art, favouring rich detail, vibrant colour and skilled craftsmanship. Their ideals profoundly influenced William Morris, Edward Burne-Jones and the emerging Arts and Crafts movement discussed throughout this article.
Bodleian Library
The Bodleian Library is the historic research library of the University of Oxford and one of the oldest libraries in Europe. While studying at Oxford, William Morris spent many hours examining its collection of illuminated medieval manuscripts, an experience that helped shape his lifelong appreciation of fine bookmaking, typography and decorative design.
The Great Exhibition of 1851
Officially titled the Great Exhibition of the Works of Industry of All Nations, this landmark international exhibition was held in London's Crystal Palace in 1851 to celebrate industrial innovation and manufacturing. Although widely praised at the time, William Morris criticised much of what he saw as poorly designed, machine-made ornamentation, an experience that strengthened his belief in craftsmanship, honest materials and beautiful everyday objects.
Medievalism
Medievalism is the nineteenth-century revival and appreciation of the art, architecture, literature and craftsmanship of the Middle Ages. For William Morris, medieval culture represented a period in which beauty, skilled workmanship and useful design were closely connected. This admiration became a defining influence on both his own work and the wider Arts and Crafts movement.

Frequently asked questions

Why did F. S. Ellis regard William Morris as a unique artistic figure?

Ellis regarded William Morris as unique because he combined major literary achievement with an equally powerful influence on decorative art. In his view, Morris was not merely a poet or designer, but a many-sided creative figure who helped make his age an important period in the history of craftsmanship and design.

What personal qualities of William Morris does F. S. Ellis emphasise?

Ellis presents Morris as energetic, intellectually gifted, faithful to his friends and remarkably free from vanity. He describes him as willing to listen to opposing views, determined to master every craft he undertook and humble despite being fully aware of his own abilities.

What did William Morris believe about perfection in art?

According to Ellis, Morris considered perfection an unsuitable goal in art because excessive refinement could weaken the strength and character of a work. Morris preferred sound, vigorous craftsmanship and often repeated the principle that better can become the enemy of good.

How did William Morris's early experiences shape his interest in art and craftsmanship?

The article describes Morris as possessing an instinctive love of beauty and a strong dislike of ugliness from an early age. His rejection of the Great Exhibition of 1851, his interest in archaeology and the countryside, his early handcrafting and his exposure to medieval manuscripts at Oxford all helped shape his later artistic outlook.

Mentions & Echoes

Editorial Policy

This article is a heritage reprint from its original publication and is presented as a historical record. Phillaneum seeks to preserve such material in both human- and machine-readable form, with minor adjustments to format, layout, and typography made to improve clarity and accessibility for modern readers.

In some cases, original illustrations have been carefully re-rendered using contemporary tools to improve legibility on modern displays. Where this has occurred, the imagery remains faithful to the source material in composition and detail, and is intended as a visual facsimile rather than a reinterpretation of the historical artefact.

Editorial commentary and contextual material are provided separately by Phillaneum curators to support historical understanding. This article is presented for cultural and historical interest; statements within reflect the period in which they were written and should be understood within that historical context rather than as contemporary guidance or opinion.

Change log

  1. [2020-03-18] World Wide Web publication
  2. [2021-10-16] Added links to November article and updated page format
  3. [2023-01-01] Bulk content refresh
  4. [2023-05-06] Added remastered image and FAQ section
  5. [2026-07-30] Major editorial refresh
  6. [2026-08-07] Added ~ Mentions & Echoes ~ section