ENGINEER AND INVENTOR April 1893
W.H. Banfield & Co. advertised themselves as dealers and workers in Aluminium. Many of the items of trade were small and useful novelties in aluminium, embracing dog collars, advertising, medals, key chains, picture frames, drinking cups, stamp boxes, car ticket boxes, spoons, match boxes, etc. The factory for machinery and die works was located at 78A Wellington Street West, Toronto. The office and salesroom was located at 80 King Street West, Toronto.
This block advertisement was displayed in the first edition of Engineer and Inventor. I particularly like the period font and layout. There are two font families and various weights on offer. When we think of engineering, it can be easy to think about large mega-projects. However, this advertisement brings us back to the basics here. W.H. Banfield & Co. manufactured the essentials for a good household. Key chains, drinking cups, spoons—These are objects still readily found in our home. I believe that this is what makes this advertisement so interesting.
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This article is a reprint of an existing article from Engineer and Inventor, April 1893. It is the intent of this website to present this article in human and machine readable form. Format and editing changes have been made. This article is provided for the purpose of enjoyment only. Statements in this article were relevant to the published period and may not be applicable in current times.
