The House:   Journal of Home Arts & Crafts  |  September 1902

The Decline of L'Art Nouveau

Black and white illustration of Art Nouveau furniture including cabinet, bench, and table with floral carved panels, c.1902
image 1 Art Nouveau furniture designs, illustrated in 1902 (rendered 2025)

Introduction

As far as one is able to judge, it seems almost necessary to make a record of what is called L'Art Nouveau before it disappears as a living style. The French name rather than the English is chosen to denominate this work because what new fashions have been introduced into this country in recent years are, for all practical purposes, indistinguishable as far as their style is concerned from the arts-and-crafts kind of work which preceded. New forms have, of course, been introduced, but not sufficiently different to their predecessors to justify one in supposing that they belong to anything but the movement already in existence.

It is due, probably, to the steady, perhaps rather slow, English taste that modern work in this country has never gone to extremes, except in rare cases, and consequently we have no reaction to face. In, France the case is different. The modern style was received there with such acclamation that its artists were tempted to think that they might abandon altogether every tradition. Emile Gatlé and Majorelle Brothers, the one in pottery and glass and the others in furniture, went as far as their imagination would carry them—that was a good distance—in their new style of work. They flouted their predecessors and boasted that they had returned to primitive sources of inspiration and were entirely free from what they pleased to call the taint of tradition.

The pottery was more successful than the furniture. This may have been because the classical pottery by which I mean such work as that produced by Sévres, when not decorated with purely pictorial ornament, was treated with little scraps of scroll work and coquillage taken straight from the furniture of the period, a style of ornament which, though suitable enough in its way, is not so effective on pottery and china as in its proper place.

Art Nouveau furniture in front of ornate window
image 2 features of L'Art Nouveau furniture

Art Nouveau Furniture

The fictile arts lend themselves much more readily to the rather dreamy and incoherent style of design affected by the new school, and accordingly Gallé achieved a success which we may believe will be lasting. With the furniture the case varies. A conventionalised treatment of natural forms is desirable, but branches and trees copied in chair and table legs, and flowers and leaves embodied in beautiful inlay, are not, properly speaking, applied arts, and although at the beginning of the movement there was a great craze for this work it soon began to wane, and from all accounts of the French cabinetmakers—and it is on the commercial side that we get the true test of the popularity of the work—it seems that the vogue is now almost entirely over, at least, in France. It is the interest which naturally surrounds anything we are about to lose that makes it appear probable that sketches of some of the prominent pieces of the new art work, supplementary to a large number published in this magazine during the summer of 1900 and the beginning of 1901, may be of interest.

In image 2 we get a fair resumé of what good features the style shows. Beyond the fact that the table has legs and a top it resembles practically a table in no other style. The small cabinet, too, is quite novel in outline, and the decoration of both, suggesting actual growing wood, is extremely novel and not particularly unpleasing. One of the features of this new style, on the technical side, is the great judgment shown by the workers in the selection and introduction of new woods. Coloured veneers are also employed with a surprisingly fresh, if not always particularly pleasant, effect. Whether this inlaid work will stand the test of time as regards its colour seems to be a moot point. The technique is perfect, but the beautiful flowers in some of the woods seem incapable of possessing the power of endurance.

The feeling in which the chair, cabinet, and settee in image 2 are conceived is novel, and the upholstering of the chair is quite in keeping with the style.

Some works are not so pleasing, such as image 3, and the chair particularly shows that the designers have not hesitated to draw upon the really ugly, rather than approach any existing pattern.

Art Nouveau furniture in front of ornate window
image 3 poor design and arrangement

Conclusion

So much then for what appears to be the dying phase of French furniture. Much time might be devoted to a study of the Austrian and German products but space does not allow.

Curator's Notes

What is striking in this 1902 article is not simply its pronouncement of decline, but its calm certainty that styles are living things with natural lifespans. The author writes at a moment when L’Art Nouveau is still visible everywhere, yet already treated as something to be documented before it slips into history. That instinct alone reveals how quickly taste was moving at the turn of the century.

The distinction drawn between French exuberance and English restraint is particularly revealing. Here, excess is not condemned on moral grounds, but on practical ones: furniture that imitates branches and blossoms too literally risks ceasing to be furniture at all. The article’s attention to materials, veneers, and durability reminds us that craftsmanship and longevity were central measures of success, not novelty alone.

Today, the piece reads as an early meditation on design fatigue. Its observations echo modern cycles in interiors and product design, where expressive forms thrill briefly before prompting a return to clarity and function. The article endures because it captures that universal moment when innovation tips into overstatement—and thoughtful makers begin looking, once again, for what comes next.

Notes & Memoranda

Glossary

L'Art Nouveau
In this article, L'Art Nouveau refers to a contemporary European design movement characterised by naturalistic forms, flowing lines, and a rejection of traditional decorative styles, particularly in furniture and applied arts.
Arts and Crafts Work
In this article, arts-and-crafts work refers to an earlier design movement focused on craftsmanship, traditional techniques, and honest materials, which the author sees as closely related to, and not entirely distinct from, Art Nouveau.
Cabinetmaker
In this article, a cabinetmaker refers to a professional furniture maker whose commercial success is used as a measure of whether a particular style, such as Art Nouveau, has gained or lost public favour.
Fictile Arts
In this article, fictile arts refer to crafts involving moulded or fired materials such as pottery and ceramics, which are described as more naturally suited to expressive and fluid Art Nouveau design than furniture.
Coquillage
In this article, coquillage refers to shell-like decorative motifs derived from earlier furniture styles, often applied ornamentally and sometimes transferred inappropriately to other media such as pottery.
Conventionalised Natural Forms
In this article, conventionalised natural forms refer to stylised interpretations of plants, branches, and flowers, adapted for decorative use rather than directly copied, though the author critiques overly literal applications in furniture design.
Coloured Veneers
In this article, coloured veneers refer to thin layers of decorative wood applied to furniture surfaces, selected for their colour and pattern, and used to create novel visual effects in Art Nouveau pieces.
Inlay
In this article, inlay refers to the technique of embedding contrasting materials, often wood, into a furniture surface to create decorative patterns such as flowers or natural motifs.
Applied Arts
In this article, applied arts refer to decorative design applied to functional objects, where the author questions whether highly naturalistic furniture forms still meet the criteria of functional design.
Vogue
In this article, vogue refers to the popularity or fashionable appeal of a design style, particularly used to indicate that Art Nouveau furniture had rapidly risen in popularity and was already declining.

Frequently asked questions

Why did the author believe Art Nouveau was already disappearing in 1902?

The author believed Art Nouveau was already disappearing because its most extreme furniture forms had quickly passed from novelty into fatigue. He treats French enthusiasm for the style as something that had pushed designers too far from tradition, and he points to the declining vogue among French cabinetmakers as evidence that public taste was already moving on.

Were designs based on natural forms seen as impractical or excessive?

Yes. In this article, designs based too literally on branches, trees, flowers, and leaves were treated with suspicion. The author accepts that natural forms can be conventionalised for decoration, but argues that copying them too directly risks making furniture look awkward, overdone, or no longer suited to its proper function as furniture.

How important was commercial success in judging a design movement?

Commercial success was treated as highly important. The author explicitly suggests that the commercial side provides the truest test of popularity, using the reported decline in demand among French cabinetmakers as evidence that Art Nouveau furniture was already losing favour. In that sense, market reception is presented as a serious measure of a style’s vitality.

Did Art Nouveau truly reject tradition, or reinterpret it?

The article presents Art Nouveau, especially in France, as a movement that claimed to reject tradition altogether. The author notes that its artists boasted of returning to primitive sources and freeing themselves from inherited styles. At the same time, the article implies that this rejection was never complete, because the movement still depended on craft knowledge, decorative conventions, and comparison with earlier forms.

Mentions & Echoes

Disclosure

This article is a heritage reprint from the original title publication. It is the intent of this website to present historical material in both human- and machine-readable form. Minor format, layout, and typographic adjustments have been made to improve clarity and accessibility for modern readers.

In some cases, original illustrations have been carefully re-rendered or re-imagined using contemporary tools to improve legibility and presentation on modern displays. Where this has occurred, the visual content remains faithful to the source material and is intended to support, not reinterpret, the historical record.

Editorial commentary and contextual material are provided by Phillaneum curators to aid historical understanding and do not alter the original source. This article is provided for the purpose of entertainment and cultural interest only. Statements within reflect the period in which they were published and may not be applicable to contemporary practice or understanding.

Change log

  1. [1902-09-30] Initial publication
  2. [2020-01-02] Webarticle release
  3. [2025-12-20] Chronicle Engine generation
  4. [2026-04-03] Added Mentions and Echoes section